About this project
Investigates the relationship between digital marketing adoption (Instagram, TikTok, WhatsApp Business, Google Ads) and SME growth measured by sales and customer base in selected Nigerian SMEs.
Methodology
Survey (quantitative)
Chapters 1–5 outline
Chapter 1
Introduction: background to digital marketing and SME growth, statement of the problem (many Nigerian SMEs underuse digital channels despite high mobile penetration), aim and objectives, research questions, scope, significance of the study, and definition of terms.
Chapter 2
Literature Review: theoretical framework, review of related works on digital marketing and SME growth, gaps in existing studies, and a summary positioning this project.
Chapter 3
Methodology / System Analysis and Design: survey of SME owners; structural equation modelling or regression. Includes data collection method, system requirements, use-case and architecture diagrams (or population, sample size, and instrument).
Chapter 4
Implementation and Results: presentation of findings and recommendations. Presentation of findings, testing, evaluation, and discussion of results.
Chapter 5
Summary, Conclusion and Recommendations: key findings, contribution to knowledge, limitations, and recommendations for further research.
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