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A project submitted to the Department of Mass Communication

The Role of the Nigerian Mass Media in Promoting National Unity

By

Chioma Obi

U/2014/ABC/0172

In partial fulfilment of the requirements for the award of a Bachelor's degree

Supervisor:

2024

Abstract

Studies whether the Nigerian mass media promote national unity or amplify ethnic and religious divisions, using content analysis of selected national newspapers plus a structured audience survey. The study is organised into five chapters covering the introduction, review of related literature, research methodology, data presentation and analysis, and the summary, conclusion and recommendations.

Table of Contents

Chapter One: Introduction

  1. 1.1 Background to the Study4
  2. 1.2 Statement of the Problem6
  3. 1.3 Aim and Objectives of the Study8
  4. 1.4 Research Questions10
  5. 1.5 Research Hypotheses12
  6. 1.6 Scope of the Study14
  7. 1.7 Limitations of the Study16
  8. 1.8 Operational Definition of Terms18

Chapter Two: Literature Review

  1. 2.1 Conceptual Review16
  2. 2.2 Theoretical Framework18
  3. 2.3 Empirical Review of Related Studies20
  4. 2.4 Gap in Literature22
  5. 2.5 Summary of Literature Review24

Chapter Three: Research Methodology

  1. 3.1 Research Design28
  2. 3.2 Area of the Study30
  3. 3.3 Population of the Study32
  4. 3.4 Sample and Sampling Technique34
  5. 3.5 Instrument for Data Collection36
  6. 3.6 Validity and Reliability of the Instrument38
  7. 3.7 Method of Data Collection40
  8. 3.8 Method of Data Analysis42

Chapter Four: Data Presentation and Analysis

  1. 4.1 Data Presentation40
  2. 4.2 Test of Hypotheses42
  3. 4.3 Discussion of Findings44

Chapter Five: Summary, Conclusion and Recommendations

  1. 5.1 Summary of Findings52
  2. 5.2 Conclusion54
  3. 5.3 Recommendations56
  4. 5.4 Suggestions for Further Studies58

References

Appendices

Final YearPreview only

Chapter One: Introduction

1.1 Background to the Study

Studies whether the Nigerian mass media promote national unity or amplify ethnic and religious divisions, using content analysis of selected national newspapers plus a structured audience survey.

1.2 Statement of the Problem

Survey study on how Nigerian newspapers, TV, and radio promote (or undermine) national unity. Existing approaches remain limited in reach, accuracy and ease of use, which creates the gap this study addresses.

1.3 Aim and Objectives

The aim of this study is to deliver role of the nigerian mass media in promoting national unity. The specific objectives are to:

  1. review existing literature and systems related to the study;
  2. collect and analyse data using Mixed methods;
  3. evaluate the results against the stated problem;
  4. make recommendations for practice and further research.

1.4 Scope of the Study

Introduction: background to media and national unity, statement of the problem (rising ethnic tensions despite the constitutional role of the media in unity-building), aim and objectives, research questions, scope, significance of the study, and definition of terms.

Chapter Two: Literature Review

Literature Review: theoretical framework, review of related works on media and national unity, gaps in existing studies, and a summary positioning this project. Literature Review: theoretical framework, review of related works on media and national unity, gaps in existing studies, and a summary positioning this project.

Chapters 2–5 are not part of this preview.