About this project
This project examines the influence of social media influencer marketing on the buying behaviour of university students. It tests how source credibility, parasocial attachment and product fit affect purchase intention, using a structured questionnaire and regression analysis, with implications for brands targeting the student demographic.
Methodology
Survey research
Chapters 1–5 outline
Chapter 1
Introduction: background to influencer marketing, statement of the problem (brands pour money into influencer campaigns with little local evidence of actual effect on purchases), aim and objectives, research questions, scope, significance of the study, and definition of terms.
Chapter 2
Literature Review: theoretical framework, review of related works on influencer marketing, gaps in existing studies, and a summary positioning this project.
Chapter 3
Methodology / System Analysis and Design: survey design; Likert-scale questionnaire; multiple regression. Includes data collection method, system requirements, use-case and architecture diagrams (or population, sample size, and instrument).
Chapter 4
Implementation and Results: measured effect of credibility and parasocial factors on purchase intention. Presentation of findings, testing, evaluation, and discussion of results.
Chapter 5
Summary, Conclusion and Recommendations: key findings, contribution to knowledge, limitations, and recommendations for further research.
Get this project done — chapters, code, defence support
Final Year writes the full project for you. Original content, on time, with chat support up to defence day.
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